Marqit - Lead Generation

How it works: example by Cisco

Improved measurability of marketing activities has become more and more popular in the last few years and is even being reinforced by the current market conditions. While the outcomes of regular (printed) marketing remain uncertain, Cost-Per-Lead and Cost-Per-Click marketing provides far better insight in the outcomes of a marketing campaign already. Online lead generation is even more measurable, because potential customers can be contacted immediately after they have showed their interest in your products.

Lead generation through whitepaper marketing

This whitepaper is intended to inform marketeers, sales managers, business developers, entrepreneurs and top management. This document provides an insight in the possibilities of whitepaper marketing and contains information on how you can improve your sales by this new way of marketing. Large eye-catching printed-advertisements most of the times don’t offer much information about the product that is being sold and its impossible to know if they have been read. When advertising is about services, this is even harder to measure. Whitepapers and case studies on the other hand, are an ideal way to communicate with customers in a manner that triggers their interest by content and expertise.